Wellness Is Not a Trend: Understanding the Rise of a $4.5 Trillion Industry
From gut-friendly sodas and green powders to meditation apps and infrared saunas, wellness has become a dominant force shaping modern life. But beyond the marketing buzz lies a deeper truth: wellness is not a trend—it’s a global shift in how we think about health. With the wellness industry now valued at over $4.5 trillion, it’s clear this movement is here to stay.