Gain insight into the world of marketing psychology by exploring the world of online business. As technology continues to advance and adapt to consumer habits, so too does the consumer adapt to the world of technology. Businesses are increasing their online presence to tap into the growing consumer market. Understanding the psychology behind consumers’ online behaviour is incredibly beneficial for a business looking to improve their online presence. In this course, learners will gain an understanding of how to analyse and understand consumer thoughts, motivations and online trends, allowing their businesses to target their market segment and boost sales.