Advertising and Marketing: How We Sell

The dynamics of advertising and marketing have shifted over the years. There are several of methods your business could implement to garner new interest, from cold calling and product placement to social media and word of mouth. This course is designed to analyse different marketing and advertising strategies and their overall effectiveness. Start this course today and learn:

  • The ethics of advertising and marketing
  • How celebrity endorsement and product placements work
  • How to cold call and use SMS for marketing
  • The basics of face to face marketing
  • How to use social media and blogs