The Psychology Behind Consumer Behaviour

Gain an understanding of consumer psychology to better understand your customers’ wants and needs. Numerous psychological processes factor in a customer’s purchasing behaviour. From a sales perspective, understanding these processes is invaluable in conducting your business and marketing with your target consumer in mind. In this course, you will learn the foundation theories and principles which can be taken from the field of psychology and applied to marketing strategies, to better market your business towards your target consumer, boosting your sales and overall business success.

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Course Includes

  • 3 Lessons
  • 2 Topics
  • 1 Quiz